Select grade below
- Round 4BYE
- Round 5Thu Apr 2516:10VS
Mineral Resources Park - Round 6Sat May 0414:30VS
Fremantle Community Bank Oval - Round 7Sat May 1114:30VS
Mineral Resources Park - Round 8Sat May 2514:30VS
East Fremantle Oval - Round 9Sun Jun 0214:30VS
Mineral Resources Park - Round 10BYE
- Round 11Sat Jun 1513:10VS
Lane Group Stadium - Round 12Sat Jun 2214:30VS
Revo Fitness Stadium - Round 13Sat Jun 2914:30VS
Mineral Resources Park - Round 14Sat Jul 0614:30VS
Mineral Resources Park - Round 15BYE
- Round 16Sat Jul 2014:30VS
Sullivan Logistics Stadium - Round 17Sat Jul 2714:30VS
Mineral Resources Park - Round 18Sat Aug 0311:10VS
Mineral Resources Park - Round 19Sat Aug 1014:30VS
Sullivan Logistics Stadium - Round 20Sat Aug 1714:30VS
Mineral Resources Park - Round 21Sat Aug 2414:30VS
Steel Blue Oval
PERTH LAUNCH NEW LOOK FOR 2020
On the back the overwhelmingly positive response to Perth Football Club’s 120-year celebratory logo, the Club decided to undertake a review of our branding elements, including our logo.
As part of that process, the Club engaged one of Australia’s leading brand consultants, Mike Edmonds, co-founder of Meerkats, to define the purpose of the club for 2020 and beyond.
The research undertaken was comprehensive, and included face-to-face interviews with supporters, members, players, sponsors, past players and Board members.
In working through the Club’s purpose, it was realised that nothing unites people like sport, and the Perth Football Club have been doing that since 1899.
The new club creed is ‘Together, we are better,’ It means that when people come together to pursue a worthy quest that truly inspires them, great things can happen. This has been at the heart of who we are for over 120 years.
In light of this, we looked at how we must evolve and adapt in an ever-changing WAFL environment. As the Club launches into a new decade, we are doing so vibrantly, releasing a bold and innovative approach with our branding.
Essential in this new branding was the ability to attract a younger audience to the Club and WAFL competition, while still maintaining a strong attachment to the Club’s heritage.
The Club worked with Anthologie to bring the vision of a bold new brand mark to life. Anthologie Founder and Director Amy Sutton generously supported this project, with Shay Fletcher being the designer who designed the Club's new logos.
The Club’s new primary crest honours the Club’s iconic red sash and traditional shield. With some small modifications, we have created a bold, dynamic form. It is important that we keep out history ever-present. We cannot lose the links to the past, but we must evolve into the future to become the community hub we want to.
The Club is also taking a modern approach by releasing a second mark, pictured below. This will be used on a number of key promotional items throughout the year.
The confusing connotations of a ‘demon head’ have been replaced with a strong monogram that incorporates the letters of P and D, symbolic of the traditional logos used by AFL and WAFL teams over the years.
Designed again like a shield and paying homage to the Perth Demons moniker, nothing says courage, commitment, sacrifice and passion like this mark.
Over the coming weeks, members and supporters can expect to see these logos being used. More information on this brand evolution will also be released.