Mineral Resources Secure Naming Rights to Lathlain Park

Friday, March 1, 2019 - 11:01 AM

The Perth Football Club would like to announce our new precinct partner, Mineral Resources. Through the West Coast Eagles, we will now partner with one of the most progressive companies in the mining industry.

Perth members will remember that we were formally known as Eftel Stadium from 2004 to 2008, and Brownes Stadium from 2011 to 2017. Under the 'Heads of Agreement' signed with the West Coast Eagles, in 2014, they have sought and delivered a precinct partner that will deliver financial benefit to the club.

Mineral Resources, one of Australia’s leading mining services and processing companies with decades of experience, will partner with the precinct as naming rights sponsors at what will now be known as Mineral Resources Park for the next five years, with options for extension.

Mineral Resources Managing Director Chris Ellison said his company was delighted to partner in this exciting and interactive community facility.

“The key aspect of this partnership for is that Mineral Resources Park will focus on children and families, encourage more girls and women into sport, and enable disadvantaged youth and people with a disability to participate,” Mr Ellison said.
“Sport plays an incredibly important role in a community and can be used as a vehicle to encourage greater engagement in education, teach life skills, and help people develop a healthy life style.”

The adoption of the Mineral Resources Park name has been endorsed by the Town of Victoria Park.